Future Classics
Genius partnered with Adidas to create a program that generates awareness of their originals classic line by highlighting an emerging music artist, the future, on the road to becoming a “classic”. The program emphasized the theme of the future of music and what makes an artist a classic artists.
The goal of the campaign was to champion Adidas Originals as a classic brand through a video and photoshoot editorial highlighting apparel and footwear from the brand with an emerging musical artist.
I served as the lead producer for this integrated campaign that consisted of the following; an editorial photoshoot with an artist interview, custom video with social shoulder content, product/brand integration into the content, images of the talent published to social wearing the collection, and a contents on social gift a pair of Adidas Orginals footwear.
Custom Written Editorial and Photoshoot
This is the editorial photoshoot and interview with Zsela covering her personal style, influences, and what it means to be “classic”. The photoshoot and interview were shot in Downtown Brooklyn, New York City. Zsela wore pieces from the Adidas Originals collection.
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Future Classics: How Singer-Songwriter Zsela Found Her Voice & Her Style
Custom Video Content
This highlighted Zsela at her recording studio in Downtown Brooklyn, New York City to talk about growing up in a musical household, her first single “Noise,” and her personal style. It covers BTS of photoshoot and with an interview.