Comcast: Executive Creative & Production
As Senior Director of Digital Media Services at Comcast, I lead a dynamic, cross-functional team of 56, overseeing creative production, engineering, and business operations. Under my leadership, I restructured the team to function as a full-service, in-house production agency, enabling us to streamline workflows, improve collaboration, and elevate our creative output.
I spearheaded a bold overhaul of our creative approach, focusing on visual storytelling that pushed the boundaries of what had been previously done. I also revamped our production workflows to align with industry standards and be more collaborative. By embracing cutting-edge technology, we transformed our content development process, driving narrative impact and pushing the team to reach new heights of creativity. My leadership positioned us to deliver standout video content and live broadcasts aligned with the company’s strategic goals, setting new standards for excellence in the industry.
As a proven expert, I continually push my team to be as inventive as possible, ensuring that each project not only met but exceeded expectations. My approach fosters an environment of innovation, empowering my team to be both forward-thinking and agile in a rapidly evolving media landscape.
Employee Profiles
I directed my team to approach employee profiles with a narrative-driven mindset, crafting each profile as a unique story that underscores the individual’s contributions to the company. By leading them to explore both the professional and personal dimensions of each team member, we created profiles that not only highlight achievements but also foster deeper connections across the organization. The creative process was anchored in authenticity and visual storytelling, ensuring each profile aligned with our culture of recognition while showcasing the diverse talents driving our success.
External Projects
In leading the creative and production of our external projects, I encouraged my team to approach these initiatives with purpose and storytelling at the forefront. Whether we were showcasing our involvement in community programs or promoting our brand’s commitment to social causes, I guided the team to develop content that resonated deeply with our audiences.