Sofia the First: The Enchancia Fashion Insider
This campaign was created in response to Sofia the First’s new look. The goal was to re-engage the consumers with her new look and to promote retail release.
The goal was to create custom content to highlight Sofia’s new dress and amulet.
For this campaign, I served as the Creative Writer/Producer and Creative Production Manager. This included two short-form creative content pieces using a green screen shoot and included supporting videos on social to target millennial moms. The perfect integration was to tap in show talent, Tim Gunn, who is synonymous with fashion, resonated with moms, and voices Baileywick on the show.
Sofia The First: The Enchancia Fashion Insider Video Content
The videos highlight the new fashion from Sofia The First with host Tim Gunn, who voiced a character on the show. These videos aired on the network and were published on the Disney Junior YouTube Channel.
Social Content
Created in support of creative content for The Enchancia Fashion Insider.